We're Building the Future of Sales Automation
Born from the frustration of watching sales teams drown in manual tasks, we set out to create AI automation that actually works — simple, powerful, and results-driven.
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Our Story
We started The Labora after watching countless sales teams struggle with the same problems: leads slipping through the cracks, hours wasted on data entry, and CRMs that felt more like obstacles than tools.
We knew there had to be a better way. AI was transforming industries everywhere, but sales teams were still stuck in the past, manually copying data between systems and losing deals to slow follow-up times.
So we built The Labora — an AI-powered platform that handles the repetitive work so sales teams can focus on what they do best: building relationships and closing deals.
Today, we serve over 500 companies across B2B SaaS, agencies, and real estate, helping them automate their entire sales process from lead capture to close.
Founded in Dubai with a mission to democratize sales automation
Launched AI lead scoring engine, onboarded 100+ customers
Expanded to serve SaaS, agencies, and real estate industries
500+ companies automated, processing millions of leads monthly
What We Stand For
Our values guide everything we do, from product decisions to customer support.
Results-Focused
We measure success by your success. Every feature we build is designed to drive real business outcomes.
Simplicity First
Complex problems deserve elegant solutions. We cut through the noise to deliver automation that just works.
Customer Obsessed
Your feedback shapes our roadmap. We build with you, not just for you.
Partnership Mindset
We succeed when you succeed. Our team becomes an extension of yours.
Our Mission
To empower every sales team with AI automation, eliminating busy work so they can focus on building relationships and growing revenue.
Our Vision
A world where sales teams spend zero time on manual tasks, where every lead gets instant, personalized attention, and where technology amplifies human potential.
Based in Dubai, Serving the World
Our headquarters are in Dubai, UAE — a global hub for innovation and technology. We serve customers across North America, Europe, Middle East, and beyond.
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